Project
Compassion Canada: Change Her Story
Project Scope
Marketing &
Communications Strategy
Publicity & Public Relations
Design
The Challenge
Compassion Canada already has a strong and distinct brand presence along with a child sponsorship approach for which they are well known. In this instance however, they wanted to create an event-based program to reach a female donor base in Canada and connect them to the stories of mothers living in poverty.
The Solution
We combined our marketing, design, and brand expertise to create a full brand experience that would draw in new donors and connect them with sponsorship opportunities that spoke to their hearts.
We created customized event invitations, a landing page, and stories from the field—all packaged into a soft and beautiful brand that connected a group of women to a small intimate in-person event where they could learn more. As a complement to the event, we set up a marketing and PR plan that informed Canadian women about sponsorship opportunities.
The Results
The event was an incredible success and Compassion Canada was able to use the branding and brochures in a variety of different ways.
“I wanted to let you know that our first “Change her Story” event was a success! … We hope to do another couple of events in future, but are using the branding and brochures in many other ways.
What you created for us was beautiful and functional. The brochures looked great on the tables, and we could see that everyone was very engaged with them.
From our full Change her Story team at Compassion, thank you…”
June Dryer
