Integrated
Marketing
Need marketing initiatives that help you reach your goals?
Whether you need to add a little expertise to your existing team, or a lot, we’re here to provide you with the strategies, tactics, and tools you need to reach your organization’s marketing goals.
We’ll set you up for long-term success, and short-term, measurable impact through:
Strategic Marketing Plan Development & Implementation
Marketing Surveys & Market Insights
Fundraising Support
Strategic Planning
Advertising Planning & Digital Ad Campaigns
An excellent marketing plan can help your organization:
Build brand familiarity
Engage more people in your cause
Raise much-needed funds to support your mission
Focus its attention and energy on key marketing strategies, rather than a series of disconnected tactics.
Why does an excellent marketing plan matter?
The Graf-Martin Integrated Marketing Strategy Process
Gain Clarity
Building your marketing plan begins with understanding your marketing challenges. With that understanding, we work to gather additional insights from you and your organization’s sector to ensure we understand your specific situation.
Creative Strategy
From there we develop a draft strategic framework for the marketing plan to discuss with you. This allows us to set both long- and short-term objectives as well as key performance indicators that help keep you and your team focused and on track for success.
Collaborative Plan
Finally, we create a tactical road map that will help your team get to work immediately. Depending on your needs, we can provide periodic support to your team to track success and discuss challenges. If you need us to, we can help implement aspects of your plan with your team.
All marketing plans leverage our deep expertise in:
Email Marketing
Social media and pay-per-click (PPC) advertising
Google Ad grant application and management
Social media and influencer marketing
Publicity and PR
Monthly donor program development and implementation
Upper-tier and major donor development planning
Advocacy engagement for behaviour or policy change