Integrated
Marketing

Need marketing initiatives that help you reach your goals?

Whether you need to add a little expertise to your existing team, or a lot, we’re here to provide you with the strategies, tactics, and tools you need to reach your organization’s marketing goals.

We’ll set you up for long-term success, and short-term, measurable impact through:

  1. Strategic Marketing Plan Development & Implementation

  2. Marketing Surveys & Market Insights

  3. Fundraising Support

  4. Strategic Planning

  5. Advertising Planning & Digital Ad Campaigns

An excellent marketing plan can help your organization:

  1. Build brand familiarity

  2. Engage more people in your cause

  3. Raise much-needed funds to support your mission

  4. Focus its attention and energy on key marketing strategies, rather than a series of disconnected tactics.

Why does an excellent marketing plan matter?

The Graf-Martin Integrated Marketing Strategy Process

Gain Clarity

Building your marketing plan begins with understanding your marketing challenges. With that understanding, we work to gather additional insights from you and your organization’s sector to ensure we understand your specific situation.

Creative Strategy

From there we develop a draft strategic framework for the marketing plan to discuss with you. This allows us to set both long- and short-term objectives as well as key performance indicators that help keep you and your team focused and on track for success.

Collaborative Plan

Finally, we create a tactical road map that will help your team get to work immediately. Depending on your needs, we can provide periodic support to your team to track success and discuss challenges. If you need us to, we can help implement aspects of your plan with your team.

All marketing plans leverage our deep expertise in:

  1. Email Marketing

  2. Social media and pay-per-click (PPC) advertising

  3. Google Ad grant application and management

  4. Social media and influencer marketing

  5. Publicity and PR

  6. Monthly donor program development and implementation

  7. Upper-tier and major donor development planning

  8. Advocacy engagement for behaviour or policy change

Want to see our marketing plans in action?