Client
Fellowship
Pacific
Project Scope
Brand Strategy
Brand Design
The Challenge
When Fellowship Pacific approached us, they knew they needed a different brand to move forward with their bright vision for their organization. With a deeply committed and passionate core team, they wanted to take a deep dive into their unique positioning as a denomination and the distinctives of their mission, and also identify how to better communicate that through their brand.
The Solution
We came alongside the team and guided them through our proprietary brand process, uncovering brand distinctives, such as the core personality and characteristics of their brand, their target audience, as well as clarity around their core messaging. We developed a unique voice, a tagline and a visual identity that spoke to the things they value.
The Results
We created language and strategy, along with a complementary visual identity, to bring the brand to life in its fullness. Everything that had been developed was then packaged into a brand playbook that can be referenced for years to come as the organization continues to build upon the solid foundation we helped them develop. The new brand communicates on all levels the authenticity, boldness, and fresh, unconventional approach Fellowship Pacific is willing to explore as denomination. With a big mission they are not afraid to stand out: “Boldy Forward. Never Alone.”
“It felt like getting new glasses. Where the eye doctor gives you an updated pair that’s clearer. It was like our vision came alive again.” -Fellowship Pacific Core Brand Team