Blog
Elevating Your Mission: The Graf-Martin Approach to Donor Acquisition
Discover a transformative approach to donor acquisition with Graf-Martin Communications. Our unique blend of expertise, rooted in lived experiences within faith-based nonprofits, crafts personalized storytelling, strategic digital outreach, and genuine community engagement. Say goodbye to cookie-cutter solutions. We tailor strategies to your unique mission, fostering conversations, not just campaigns. Partner with us for enduring support and a measurable difference. Elevate your nonprofit's potential with Graf-Martin Communications - where each dollar raised is a step towards achieving your mission.
Navigating Nonprofit PR: Why Cutting Budgets Isn't the Answer
In challenging economic times, while the instinct may be to slash budgets in PR, marketing, and advertising, doing so could be counterproductive. Find out how to keep your cause at the forefront with strategic PR solutions.
Empowering Nonprofits Through Strategic Branding
Explore how strategic branding can differentiate and empower nonprofits, build trust, and create lasting connections. Gain insights on enhancing identity, trust, donor engagement, and market positioning for impactful nonprofit success.
What Makes a Successful Year-End Campaign?
Unlock the secrets to a successful year-end campaign with our comprehensive guide. Discover how early planning, SMART goals, compelling storytelling, and Tangible Impact Goals (TIGs) can transform your nonprofit's end-of-year fundraising efforts. Learn why up to 50% of a charity's annual income is generated in the last quarter and how to engage donors effectively during this crucial period. Whether it's through emotional storytelling, using visual aids like photos and videos, or setting clear, measurable objectives, our blog post provides invaluable insights for maximizing your year-end appeal. Perfect for marketing managers and nonprofit leaders looking to boost their year-end results and celebrate their achievements.
GivingTuesday: Generosity is our Privilege
This November 28, join a global movement where every act of kindness, big or small, contributes to a larger narrative of hope and positive change. Learn how GivingTuesday transcends mere donations, embodying a core human value and privilege that empowers us all to make a meaningful difference. Get inspired to participate in this day of global generosity and discover how your contributions, whether through time, talent, voice, or resources, can help shape a more compassionate world.
Stories That Inspire: Transforming Nonprofit Marketing with the Power of Narrative
Discover the transformative power of storytelling in nonprofit marketing with our insightful blog post, 'Stories That Inspire.' Learn how emotional narratives can build deep connections, foster trust, and create a community of supporters. Dive into the strategic approach of using compelling stories to differentiate your nonprofit, engage audiences, and build a lasting brand. Perfect for nonprofit professionals seeking innovative ways to inspire action and sustain advocacy.
The Only Woman In The Room
Equity, diversity, inclusion and belonging are genuine needs, and often, we don't know where to start addressing them. Surprisingly, I regularly get asked how to diversify a team or charity board, which might seem odd (it did to me.) Thank you to Faith Today Magazine for inviting me to contribute my thoughts on this in their brand-new issue.
The reality is, sometimes getting started means looking at who is the "only one" in the room, making room and inviting more underrepresented people in. And it might be as simple as starting with women. (Don't stop there. 😉)
Tip Tuesday: Marketing for Nonprofits
For today’s Tip Tuesday, we want to lend a helping hand to nonprofits who need to market their organization. We believe every organization needs its own voice to be heard in order to spread awareness and gain support for its mission, and that is done through marketing.
Industry News: Ellen Graf-Martin Inducted into 2023 Canadian Marketing Hall of Fame
Just last week, Founder and President, Ellen Graf-Martin, was inducted into the 2023 Canada Marketing, Advertising, PR and Communication ‘Hall of Fame’ presented by Marketing News Canada. The announcement was made on June 8, 2023 at this year’s Social West Marketing Conference in Calgary, AB.
We’ve Won ‘Business of the Year’
Graf-Martin Communications Inc. was awarded Business of the Year (one to ten employees) by the Greater Kitchener-Waterloo Chamber of Commerce at the Business Excellence Awards Gala on March 23, 2023. The event is dedicated to recognizing outstanding business achievements for the 2022 calendar year.
3 Best Communication & Donor Engagement Practices for NGO’s
Change is hard work. Organizations can ask themselves these questions, but the hard work is taking the time to shift. It does pay off to ask the right questions and answer them truthfully.
