Get to Know Lauren Hourtovenko

Lauren Hourtovenko joined our team as Publicity Assistant this past May. She recently graduated from Cambrian College’s Media Communications program, where she maintained a 4.0 GPA. Lauren specialized in marketing, writing, and content creation during her studies. In keeping with our 2022 theme, Stronger, we asked Lauren a few questions to get to know her better. What

Join our Team! Publicity Assistant

Publicity Assistant – part-time At Graf-Martin Communications, we develop and implement marketing solutions for organizations that do good. Our experienced team provides excellent marketing, publicity, brand strategy development, social media engagement, fundraising support, and creative branding services to non-profit organizations, and faith-based content creators. Our Elmira-based agency is looking for a Publicity Assistant to join
Welcome, Veronica and Shannon

Welcome, Shannon and Veronica!

This week, we welcomed two new additions to the Graf-Martin Communications team! Today we’d like to introduce you to Shannon and Veronica. Welcome, Shannon Mischuk: Digital Engagement Manager Shannon started her career in finance back when she was living in beautiful British Columbia. She moved to Kitchener, Ontario in 1996 when she married a Pastor
GMC 10th anniversary logo extra large

From Acorn to Mighty Oak

Graf-Martin Communications celebrates 10 years of growing great ideas WATERLOO, ON – October 30, 2018 — What does it take to build a business that beats the odds? With Canadian statistics revealing that only 16 per cent of small to medium-sized enterprises are owned by women, alongside discouraging rates of new business failure by the fifth year,
9 Marketing Tactics to Grow Your Great Ideas
A couple of weeks ago we shared 10 reasons you should consider working with a marketing agency – we hope it encouraged you and unpacked the ways an agency can support you in seeing your great ideas come to life and achieve your communication goals. Today we’re continuing our 10th-anniversary countdown blog series with the
Welcome, Mikayla!

Welcome, Mikayla!

We are excited to have a new face around the Graf-Martin Communications office! Last week, we welcomed Mikayla Stroeder as our Marketing and Public Relations Coordinator. Mikayla is a graduate from Wilfrid Laurier University with a Bachelor of Arts Degree in Communication Studies. With a passion for communication in all of its forms, she is
Case Study - The Royal Chef at Home
We loved arranging the Canadian media tour for Darren McGrady’s new book, The Royal Chef At Home: Easy Seasonal Entertaining. The Royal Chef, former chef to Queen Elizabeth II and Princess Diana, featured brand-new recipes reflecting modern flavour, hearty cooking and gourmet palates, but always with a touch of palace elegance. This stunning book made our team drool! After

How Digital Media Is Changing PR

While there are still many strong, well-read Canadian print publications, the reality is that with the growing popularity of smartphones and tablets, many Canadians are opting to read their favourite publications, digitally. It’s less expensive and many would say, more convenient. As a result, many Canadian print publications have chosen to phase out print distribution

Sharing Our Success

2014 has been a very exciting year for us as we continue to celebrate our 5th anniversary. With only 51 per cent of Canadian small businesses surviving the first five years we know we have a lot to be grateful for. We have a new office space, five new employees, an expanded menu of services and

Five Steps in the Publicity Process

Recently the Graf-Martin Communications team were treated to a Lunch ‘n Learn led by our Senior Public Relations Specialist Paola DiClemente and Publicity Coordinator, Melody Reese. Melody and Paola are our ‘go-to’ people when it comes to handling media relations activities for our clients. 1. Trusted relationships One of our specialties is working with some