3 Reasons Your Organization Should Love Public Relations
A big part of what we do at Graf-Martin Communications is public relations (PR). Whether it’s traditional public relations, or digital, we believe it’s an integral piece of the Integrated Marketing Communications puzzle and one that seems to raise a few eyebrows in new client meetings. Why the skepticism? Public relations is a largely undefined field

How Digital Media Is Changing PR

While there are still many strong, well-read Canadian print publications, the reality is that with the growing popularity of smartphones and tablets, many Canadians are opting to read their favourite publications, digitally. It’s less expensive and many would say, more convenient. As a result, many Canadian print publications have chosen to phase out print distribution