Get to Know Petra Kooman

This past Spring, Petra Kooman joined our team as Director of Marketing! Petra holds a Master of Arts in Communications from Johns Hopkins University, along with a Master of Arts in Political Science and an undergraduate degree from Western University. She has 15+ years of experience in the not-for-profit sector, with a deep passion for

Thank You, Andy Lubinsky

*Edited: Little did we know that exactly two weeks after writing this genuine, heart-felt thank you to Andy, that it would become a tribute to his well-lived life. Andy Lubinsky passed away suddenly on April 28, 2022. To know Andy was an incredible privilege. He embodied joy, energy, optimism, possibility and expansive faith. Every time

Get to Know Heather Simmonds

Earlier this year, Heather Simmonds came alongside us as a Marketing and Communications Strategy Consultant. Heather holds an MA in Communications and New Media from McMaster University and has more than 10 years of experience in brand and marketing leadership. In keeping with our theme for 2022, Stronger, we asked Heather a few questions to
Need Better Results From Your Social Media Ads?
A non-profit organization came to us with a common problem: they needed to find new donors and communicate with their existing donors with very limited resources – time and money. They knew their donors and potential donors were online consuming content on YouTube, Facebook and Instagram – but weren’t sure how to find them and connect with
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Episode 012: This week on The Change Makers Podcast, Drew Marshall, the long-time host of The Drew Marshall show – Canada’s most listened to spiritual talk show, is joining us once again with his wife, Bev. If you haven’t listened to episode 006 with Drew, click here. In this week’s episode, Ellen is joined by Bev and
Living Out Your Brand in a Crisis

Living Out Your Brand in a Crisis

This week, the Executive Director of a non-profit organization we’re working with on a rebrand with told me that she’d heard, “It’s a great time to rebrand.” I’d agree – mostly because it’s a critical time to live out your brand – and if you don’t know what it is, it’s the right time to
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Episode 008: Let’s be honest, probably every leader needs a psychologist as a friend. In this episode, you get to sit in on Ellen’s conversation with Dr. Merry Lin. Dr. Merry is a clinical psychologist with over 25-years of clinical experience and she is the author of The Fully Lived Life. If you ever wanted
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On episodes four and give of The Change Makers Podcast, Ellen introduces you to Compassion Canada’s new President & CEO, Allison Alley. We’re excited to give you an inside-look at Allison, who is one of the most intentional and fun thought-leaders Ellen knows. In episode four, Ellen talks with Allison about her calling into ministry
 On this episode of The Change Makers Podcast, Ellen talks with her good friend, and best-selling author, Holley Gerth. Holley is the author of You’re Going to Be Okay, You’re Already Amazing, What Your Heart Needs for the Hard Days, Fiercehearted and many others, including her newest release Strong, Brave, Loved. Ellen and Holley
TCMP 002: Andy Lubinsky, Bible League Canada
Episode 002: On this episode of The Change Makers Podcast, Ellen lets you in on a very interesting conversation with experienced marketing pro, and innovative ministry leader, Andy Lubinsky. Andy is VP of Ministry Advancement at Bible League Canada. Andy is deeply passionate about ministry, marketing and what these things look like for the next