Get to Know Petra Kooman

This past Spring, Petra Kooman joined our team as Director of Marketing! Petra holds a Master of Arts in Communications from Johns Hopkins University, along with a Master of Arts in Political Science and an undergraduate degree from Western University. She has 15+ years of experience in the not-for-profit sector, with a deep passion for helping organizations uncover, and unleash, their purpose and potential.


In keeping with our 2022 theme, Stronger, we asked Petra a few questions to get to know her better.

What is your “GO-TO” quote and/or scripture, and/or song(s) to help you strengthen yourself?

Go-To Quote: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”- Theodore Roosevelt

Go-To Music: I’ll be the first to admit that I have quite varied taste in music and I listen to almost every genre. My current go-to song for encouragement is ‘Promised Land’ by TobyMac and Sheryl Crow.

How have you strengthened Graf-Martin since you joined the team?

I’m quite early in my tenure with Graf-Martin, but one of the things I’ve intentionally focused on is understanding our clients well and identifying how each can be uniquely served. I believe that we can best strengthen our clients when we can function as a natural extension of their team; understanding them is a good starting point.

How has being part of the Graf-Martin team strengthened you?

Being part of a team that allows me to strengthen organizations committed to hope, generosity, and justice has been incredibly life-giving and an outworking of my own passion. This team is also fun, kind, and smart, and work often doesn’t feel like work.

How have you been able to strengthen our clients?

I’ve been in the not-for-profit sector for the majority of my 15+ career, so being able to provide that depth of experience to our clients has provided a lot of value. We have fantastic clients who are doing incredible good in the world and strengthening them to continue that work has been a joy.


Petra Kooman has a unique blend of skills in marketing, communications, and government relations and has served in each capacity at some point in her career. She is excited to bring that experience to the work we do with our clients.

On a personal note: She and her husband, and their two children can often be found swimming or exploring the nearest conservation area.

Petra, we are glad you are part of our team!

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