Marketing

Need to add some skilled marketers to your team?

Whether you need to add a little expertise to your existing team, or a lot, we’re ready to come alongside with one-on-one coaching, marketing surveys, market insights, and strategic planning. We’ll also identify the best tactics in our toolbox to bring your plan to life - and get it moving - in the right direction.

We’ll set you up for long-term success, and short-term, measurable impact through:

  • Marketing Plan Development & Implementation
  • Marketing Team Leadership
  • Marketing Surveys & Market Insight
  • Fundraising Support
  • Strategic Planning
  • Advertising Planning & Digital Ad Maximization

Why an excellent marketing plan matters to your organization:

So many organizations come to us with a deep commitment and understanding of their programs and mission, but less time available for communications and marketing planning. They know they need a plan, but aren’t totally sure how to get there for long-term results.

Whether you are looking to build brand familiarity, engage more people in your cause, or raise much needed funds to support your mission, a strategic but flexible marketing strategy with clear success measures will help you make good choices about where to focus your team's time, talents and budget.

The Graf-Martin Integrated Marketing Strategy Process

Gain Clarity

Our marketing plan building process begins with working to understand the marketing challenge you are facing. With that understanding, we work to gather additional insights from you and from what we know about the sector to ensure we understand your specific situation as well as possible.

Creative Strategy

From there we develop a draft strategic framework for the marketing plan to discuss with you. This allows us to set both long and short term objectives as well as key performance indicators that help to keep you and your team motivated and on track for success.

Collaborative Plan

Finally, we create a tactical road map that will help your team get to work immediately. Depending on your needs, we can provide periodic support to your team to track success and discuss challenges. As well, we can help implement aspects of your plan with your team.

Plans leverage our deep experience in:

  • Email Marketing
  • Social media and Pay Per Click advertising
  • Google ad grant application and management
  • Social media and influencer marketing
  • Publicity and PR
  • Monthly donor program development and implementation
  • Upper and major donor development planning
  • Advocacy engagement for behaviour or policy change

Want to see our
marketing plans in action?

What They're Saying

“Graf-Martin’s team is an absolute joy to work with – highly responsive, knowledgeable and effective. They combine their professional expertise with the warmth of their personal touch. I would highly recommend them for all your marketing and communication needs.”

~ Merry C Lin, PhD, CPsych
Clinical Director, LifeCare Centres

We'll help you define and implement the right marketing and communications solutions so you are freed up to do more good.

Let's Get Started

TOP