Get to Know Heather Simmonds

Earlier this year, Heather Simmonds came alongside us as a Marketing and Communications Strategy Consultant. Heather holds an MA in Communications and New Media from McMaster University and has more than 10 years of experience in brand and marketing leadership.

In keeping with our theme for 2022, Stronger, we asked Heather a few questions to help us get to know her better.

What is your “Go-To” when you need help strengthening yourself?

Go-to Quote:

Go-to Scripture:

The Lord God has told us what is right and what he demands: “See that justice is done, let mercy be your first concern, and humbly obey your God.” Micah 6:8

My go-to strength soundtracks when I need a little strength boost:

I’m Still Standing (Elton John)

Rescue (Lauren Daigle)

Who Run The World (Girls) (Beyonce)

𝐇𝐨𝐰 𝐡𝐚𝐬 𝐛𝐞𝐢𝐧𝐠 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐆𝐫𝐚𝐟-𝐌𝐚𝐫𝐭𝐢𝐧 𝐭𝐞𝐚𝐦 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐞𝐝 𝐲𝐨𝐮?

This has been a tough season in my personal life and Ellen [Graf-Martin], Dan [Wilcox], and team have reminded me that we do our best work when we lead out of our humanity and lean into love and compassion. They have strengthened me with their sharp skills, encouragement, and genuine kindness.

𝐇𝐨𝐰 𝐡𝐚𝐯𝐞 𝐲𝐨𝐮 𝐛𝐞𝐞𝐧 𝐚𝐛𝐥𝐞 𝐭𝐨 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬?

I lead from the heart and genuinely care about our clients” success. My empathetic perspective and passion for research allow me to quickly understand clients’ needs and to equip them with meaningful big picture solutions, like overarching brand strategy and integrated communications and campaigns planning.

𝐇𝐨𝐰 𝐢𝐬 𝐆𝐫𝐚𝐟-𝐌𝐚𝐫𝐭𝐢𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐧𝐨𝐧-𝐩𝐫𝐨𝐟𝐢𝐭 𝐬𝐞𝐜𝐭𝐨𝐫?

GM is driving collaboration to create more effectiveness and efficiency in the non-profit sector. They prioritize community and connection, rather than competition. They uphold their clients best interests, even if it’s at the expense of “good business.”

Heather is in her sweet spot working with teams like Graf-Martin, where she can marry her greatest passion – helping others (especially vulnerable populations) – with her professional skill set – bringing brands to life with strategic storytelling.

On a personal note: Heather loves to run, get outside and enjoy all of the natural wonders the world has to offer, read, and spend quality time connecting with those she loves most.

Heather, we are glad you are a part of our team!!