Get to Know Veronica Pellini
Friday, 07 October 2022
Veronica’s incredible work ethic, eye for detail, and organizational talent have blessed every employee and client at GMC. As our Marketing Strategist, she supports our client marketing processes at a high level with a dedicated eye for detail. She is a graduate of Wilfrid Laurier University with a Bachelor’s Degree in Honours Communication Studies. In
Get to Know Kiersten Karn
Friday, 02 September 2022
Kiersten Karn has been Graf-Martin’s Executive Assistant since 2021. She brings 10+ years of office administration expertise with a passion for marketing and managing the details. In keeping with our 2022 theme, Stronger, we asked Kiersten a few questions to get to know her better. What is your “GO-TO” quote and/or scripture, and song(s) to help
Get to Know Dan Wilcox
Friday, 19 August 2022
Dan is our Marketing Manager. He combines a heart for social justice with a strong background in communications, advocacy, and marketing. Prior to his experience at Graf-Martin, he spent 10 years with World Vision Canada, helping lead advocacy campaigns focused on child protection and child health, leading a marketing communications team, and supporting a stewardship
What is Digital Advertising and Why You Need It
Friday, 12 August 2022
It is estimated that 67% of people have been influenced to buy something after viewing it online, either through video or images. In 52% of cases, Facebook plays a role in the buying decision. People spend more time online than anywhere else. To reach people as a small business or nonprofit organization, you need to
Get to Know Shannon Mischuk
Friday, 05 August 2022
Shannon Mischuk joined our team in 2020 and is now our PR and Community Manager. With over 15 years of experience in the digital and influencer marketing world, she is an excellent asset to our team. In keeping with our 2022 theme, Stronger, we asked Shannon a few questions to get to know her better. What
3 Tips for Recession Proofing Your Organization
Friday, 29 July 2022
As we watch the news about markets and instability right now, it can feel like 2022 is deja vu all over again. (Anyone else shudder reading that?) In Spring 2020, the uncertainty felt by the organizations we serve was palpable. It seemed everyone was asking how the pandemic, job losses, lockdowns, businesses closing, and other
Get to Know Lauren Hourtovenko
Friday, 22 July 2022
Lauren Hourtovenko joined our team as Publicity Assistant this past May. She recently graduated from Cambrian College’s Media Communications program, where she maintained a 4.0 GPA. Lauren specialized in marketing, writing, and content creation during her studies. In keeping with our 2022 theme, Stronger, we asked Lauren a few questions to get to know her better. What
Top 5 Discounted Resources for Nonprofits
Friday, 15 July 2022
Essential online tools and resources for nonprofit organizations In today’s fast-paced and highly competitive digital world, online tools are essential. When you have access to so many resources, it can be difficult to narrow your choices down to one or two. The team at Graf-Martin Communications also knows that nonprofit budgets may be limited. So,
Get to Know Emma Mischuk
Friday, 08 July 2022
Emma Mischuk is working for Graf-Martin for her second summer assisting with data entry for our marketing department. She graduated from Trinity Western University in Langley, BC this past April with a Bachelor of Arts degree in Psychology. This summer she is helping our marketing department by cleaning up and organizing the largest part of
How to Pick A Consultant
Wednesday, 22 June 2022
Does anyone really know what the word “consultant” means? Often we know we need specialized support as leaders, but we don’t know who to trust. So, we hire a consultant. It’s no small thing when an overwhelmed non-profit leader hires our team members as consultant, bringing us on board to consult with them on strategy,