9 Marketing Tactics to Grow Your Great Ideas – Part 1

A couple of weeks ago we shared 10 reasons you should consider working with a marketing agency – we hope it encouraged you and unpacked the ways an agency can support you in seeing your great ideas come to life and achieve your communication goals. Today we’re continuing our 10th-anniversary countdown blog series with the first half of an overview of 9 marketing elements you may not be aware of …and may be exactly what your organization needs to effectively reach your target demographic. Take a read through the first 4 elements today and we hope you’ll be inspired to look at your next season from a whole new angle…

Marketing Consulting

Marketing Strategy

What it is: “How a brand or product line will achieve its objectives. The strategy provides decisions and direction regarding variables such as the segmentation of the market, identification of the target market, positioning, marketing mix elements, and expenditures. A marketing strategy is usually an integral part of a business strategy that provides broad direction to all functions.” – American Marketing Association

How it works: Our collaborative team of experts come alongside you and coach your team to efficiently and effectively maximize your resources through our tested plans and tools.

What you get: You will learn skills and strategies thanks to our longstanding experience in marketing a wide range of products and organizations across the full breadth of mediums.

Brand Consultation & Strategy

Brand Consultation & Strategy

What it is: “Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable…A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.” – Carly Stec (HubSpot)

How it works: With a strong foundation and understanding of branding, our team of Certified Branding Experts will help you establish your organization’s unique brand character, personality, goals, positioning, and core customer. When this information is in hand, your marketing efforts will naturally be more strategic and intentional, and often, more cost-effective, with a higher return on your marketing investment.

What you get: You will understand and be able to clearly communicate your organization’s goals, audience, positioning, and personality with new vision and passion.


What it is: “That form of communication management that seeks to make use of publicity and other nonpaid forms of promotion and information to influence the feelings, opinions, or beliefs about the company, its products or services, or about the value of the product or service or the activities of the organization to buyers, prospects, or other stakeholders.” – American Marketing Association

How it works: As veteran publicists, we will develop a media relations strategy to use in connecting you with Canadian media outlets and journalists – radio, television, digital and print – coast to coast, through carefully crafted media releases, strategic follow-up, promotion, and interview coordination.

What you get: You gain access to our vast, unique, and semi-proprietary network of traditional and digital media outlets and excellent relationships. You’ll also receive media coaching and have access to an experienced media release writing team.

Digital Outreach & Email Marketing Digital Outreach & Email Marketing

What it is: “The marketing of products or services using digital channels to reach consumers…Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.” – Financial Times

How it works: Our carefully curated network (local, regional and national) allows you to connect with your online audiences with renewed intention and strategic targeting. We develop and distribute social and email content that is designed specifically with your product/service and target audience in mind.

What you get: You will gain access to our strategically segmented lists, allowing you to effectively inform and engage your target audience, offering them true value, and expanding your reach.


After reading this post, which of these services resonate most with you and the current needs of your organization or brand?

GMC Acorn - Marketing Agency

With almost 10 years to our name, and decades of combined experience in marketing, branding, publicity, and publishing, we would love to help you grow your great ideas. If you’re interested in learning more about the services we have to offer, continue exploring our site, and/or email us!


Marilyn PelloweEllen Graf-MartinEllen Graf-Martin – Founder/President


Marilyn (Pellowe) Hodder – Marketing Project Specialist